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12-May-2020 22:53
And last year, with the acquisition of JSwipe, it branched out into the Tinder-like market of users who swipe left or right to find love.“Every Jew knows someone who knows someone who met on JDate,” said Aaron Young, Spark’s former vice president for business development and strategic partnerships.
But, as can sometimes be the case with online daters themselves, all is not what it seems.
According to the Pew Research Center, 15 percent of Americans have used online dating sites or mobile apps, compared with 11 percent in 2013.
Spark Network’s revenues fell nearly 22 percent from 2014 to 2015.
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Its total for all networks dropped by more than 55,000 people, to under 204,000.
JDate, especially, would seem to be one of the success stories of online dating. Stories about happily married couples who met on the site.
Spark Networks (which trades under the ticker symbol LOV) eventually grew to about 30 dating sites, but the crown jewel has always been JDate. Goldberg estimates that 70 percent of the Jews of dating age in the United States have had some contact with JDate or JSwipe, with about one million registered users.“We’re unambiguously touching a greater percentage of the Jewish population than ever before,” he said.
That may be the case, but according to Spark Networks’ 2015 filings with the Securities and Exchange Commission, the number of paid subscribers to its Jewish networks declined to around 65,000 last year from a little over 85,000 in 2012.
Other tensions are pulling at the online dating industry.
Do consumers want to find a special someone or just anyone?People’s perception of dating has changed throughout the years.