Process updating web content

16-Jun-2020 15:26

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It's difficult to measure the impact of your changes if you don't document how your content is performing before you start.I created a simple Google spreadsheet to document things like starting rank in Google, organic pageviews for the previous 30 days, current word-count, and more.You input the URL of your existing content and your target keyword phrase, and then Market Muse pulls in the content and gives you a content score based on their artificial intelligence back-end.However, what's really great is that Market Muse takes it a step further and shows you how your content compares to the top 20 results in Google, and it gives you additional keywords you should be including in your content to improves it's value.For example, I just ran my “How to Build a Niche Website” article through Market Muse.

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So, I decided it was time to go back and freshen up some of my old content and re-publish it.The best part is that you can see that the increase in traffic from Google was almost instantaneous for some of these articles.The day after publishing the updated content, the traffic increased.Overall, most of the examples below continued to stay or even increase in terms of traffic even a full year later!

However, a couple of the articles I updated saw an initial boost and then faded.However, as you can see, the results are well worth the effort.

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