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Simonson's study took two forms: one a small group of 10 men and 10 women; the other had 20 men and 20 women, all graduate students at Columbia University.Seated across from each other at tables, the men and women spent four minutes on their date, after which they were given one minute to fill out a form that asked whether they wanted to go on another date with that person.In the large dating group, men kept to the same proportion of yeses (10 out of 20 times). There are a number of possible explanations for this, including the fact that women might invest more emotional energy in each date and not want to solicit dates from too many potential partners."You can also come up with all sorts of evolutionary psychology explanations — if you believe in that — as to why women do not want to commit to a large number of yeses, whereas men don't have the same inhibitions," said Simonson.and then at midnight (controlling for alcohol consumption).The women were deemed to be more attractive later in the evening.
Moreover, although women say that they rate intelligence over attractiveness in their search for a mate, when they try "speed dating" physical attractiveness leads their list — outpacing intelligence, sincerity, and compatibility — to the same degree as it does for men.
However, when they moved through the speed dating process there was no appreciable difference between men and women. "In other words, there was a much higher correlation between what men said they wanted and what they actually did," said Simonson. Women do not say that appearance is particularly important to them, but it is, particularly in the context of speed dating." One reason for this could be that in speed dating you cannot really assess someone's intelligence, earning potential, or sincerity.
"So women end up putting a great deal of emphasis on physical appearance, an attribute that you can evaluate relatively easily," said Simonson.
Women, particularly in long-term relationships, put more emphasis on such attributes as intelligence, earning potential, and sincerity," said Simonson.
He said study participants were asked ahead of time what they would prefer in a partner.Then they were moved on to their next match until they had "dated" every member of the opposite sex in the room.